Business Marketing Services
MZD Studios is located in the Heart of the Rocky Mountains -- Star Valley, Wyoming. At MZD Studios we are often asked "what types of videos does my business need?" Although each business is unique with its own set of goals and needs, we recommend several different types of videos to organizations who want to improve their marketing efforts and assist in meeting brand goals. Captivating visuals are essential for standing out. We tailor our services to meet your unique needs through 7 different types of professional video for your business.
Brand Video Production
A Brand video could also be thought of as a company overview video. It is a strategic way to introduce your business, products or services. Brand videos are a powerful tool that showcase your business's unique identity and values through visual storytelling. Examples of Brand videos could include: product showcases, corporate stories, or promotions, all aimed at building brand awareness and fostering emotional connections with viewers.
Brand videos often live on your organizations home page or a dedicated landing page on your website. These videos can also be promoted and distributed through your company's social media channels. The goal of a brand video is to not only highlight what makes your business special but also drives engagement and inspires a strong CALL-TO-ACTION.
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Starting price: $1000
Promotional Video Production
A Promotional Video (also known as a commercial) is typically used to promote your organizations specific products or services. Typically, promotional videos highlight key features, benefits, and unique selling points, encouraging potential customers to take action--whether that's making a purchase, signing up, or learning more.
Promotional videos are typically edited to 15, 30 or 60 seconds due to the short attention spans prevalent in todays digital landscape. By focusing on essential information and compelling visuals, promotional videos maximize engagement and drive viewer action in a limited timeframe. Promotional videos are great to be put on broadcast TV, websites, Hulu, Spotify or Youtube.
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Starting price: $750
Explainer Video Production
An Explainer video is a short, engaging video that aims to explain a concept, product, or service clearly and concisely. Typically lasting between 60 seconds to a few minutes, these videos are often fun and engaging by using a combination of visuals, animations, voiceovers, and sometimes text to convey information in an easily digestible format.
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Explainer videos are commonly used in marketing and education to help audiences understand complex ideas or promote a brand. A great first step in creating an explainer video is developing a list of Q&As that need to be explained. It's important to remember that videos running too long can quickly loose the attention of your audience and become ineffective.
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Starting price: $1500
Testimonial Video Production
A Testimonial video features individuals sharing their personal experiences and opinions about a product, service, or brand. This kind of video provides a great way for customers, clients, or employees to give honest and unscripted feedback about products, service, initiatives, or company culture. These videos offer heart-felt, personal messages rather than well designed scripted commercial pitches.
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The purpose of testimonial videos is to build trust and credibility, as potential customers often find it more convincing to hear from real people rather than just marketing messages. These videos could be useful for your Human Resources Department for recruiting talented employees as well as being shared across various platforms, including websites, social media, and promotional campaigns, to engage audiences and encourage them to take action.
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Starting price: $600
Educational Video Production
Educational videos focus on teaching and creating awareness rather than directly selling a product or service. These videos are a strategic tool designed to provide valuable information and insights about products, services, or industry-related topics to help businesses connect with their target audience by addressing their needs, answering common questions, and offering solutions.
The goal of an educational video is to help establish you or your organization as an expert in your field and a leader in the industry - to build trust and encourage engagement. Content should be helpful, informative and share-worthy. By educating your audience you can foster stronger relationships, enhance customer loyalty, and ultimately drive sales by empowering viewers with the knowledge they need to make informed purchasing decisions.
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Starting price: $1750
Recruitment Video Production
Recruitment videos provide a professional and effective way to attract potential candidates, and explain to them the benefits of working for your organization.
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These videos typically showcase company culture, values, and work environment, providing insights into what it's like to work there. Recruitment videos often feature testimonials from current employees, highlights of company achievements, and visuals of the workplace and team dynamics. The goal is to engage viewers and encourage them to apply for positions by illustrating the benefits and opportunities of joining the organization.
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Starting price: $1000
Branded Video Production
Unlike traditional advertisements, branded videos aim to create an emotional connection with the audience, often focusing on themes or narratives that align with the organizations values and identity that make up their company culture. Companies that successfully pull this type of video off focus less on a direct sale and more on sharing a story. Put the story first, and the brand payoff will come with it.
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These videos can take various forms, but have a goal of being entertaining, informative and oftentimes evoke emotion, making the experience more like watching a quick TV show or short film and less like viewing an advertisement. This results in the viewers wanting to share the content to show to others.
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Starting price: $1500